Gordon Lord

Gordon Lord

Gordon joined APC by Schneider Electric in 1995 as a customer service representative. In his current role, he is responsible for driving profitable revenue and partner enablement in collaboration with APC by Schneider Electrics distribution partners. Under Gordon’s vision, the team is focused on strategies and initiatives that expand APC’s active reseller base, frequency of purchase, and category expansion. With 18 years of channel experience, Gordon has held various inside and outside sales, marketing, and management roles. Gordon has been recognized for his high performance, creativity and leadership, and has been named to UBM Channels “100 people you may not know but should” and “Top 30 Channel Leaders in their 30’s.” Gordon resides in Stonington, Connecticut with his wife Susan and their four children. Gordon holds a Bachelor of Arts degree in Political Science & Economics from the University of Rhode Island.

Calling all K-12 Schools in the United States: Enter the $10,000 APC Server Room Makeover Contest

We’ve all seen them, server rooms in schools that, how do I put this nicely… are a disaster. Maybe it’s servers, routers and switches sitting on desks or stacked directly on top of one another,…
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5 Considerations for Maximizing the Life of Your UPS Batteries

We often get asked:  How long will my UPS battery last? Well, it depends. No battery lasts forever. And battery life can be maximized by operating your uninterruptible power supply under recommended conditions (check your…
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Before Bringing Technology to the K-12 Classroom, Consider the State of Your UPSs

This 2016 post from blog.schneider-electric.com still rings incredibly true!  Schools all over the United States in particular are upgrading their wireless infrastructures with the aid of Federal funding.  APC by Schneider Electric has recommendations for…
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Get Up to Speed on E-rate and Save Big on K-12 School Technology Projects

A colleague of mine recently asked an IT reseller who focused on the K-12 market how helpful the E-rate program was to her. To my colleague’s amazement, the reseller had no idea what E-rate was….
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Save your customers from a “zombified” workplace…protect their UPS investment!

Your customers’ uninterruptible power supplies (UPSs) have just one job: to provide a steady supply of power. But improperly maintained and aging UPSs can fail—damaging and destroying their equipment and putting data and critical applications…
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