Jason Covitz

Jason Covitz

Jason Covitz is the Director of Marketing Strategy for Schneider Electric’s IT Business, focusing on the Home and Business Networks application areas. He is responsible for the development and maintenance of both key customer personas and the customer journey from acquisition, acceleration, closure and retention. Over his past 13 years with American Power Conversion (APC) and Schneider Electric, Jason has held a variety of roles spanning, customer service, sales and marketing. Prior to his current role, Jason was an Retail Account Manager responsible both the management and expansion of major retail accounts and was the first National Account Manager for the then newly created Audio/Video division, where he focused on the growth of distribution channels and manufacturer's representatives. Jason holds an MA in English from Clark University in Worcester, MA USA .

10 Essential Steps to Effective Client Onboarding

Proper client onboarding is vital to the success of a managed services engagement. It requires careful planning, in-depth discussions to learn client needs and set proper expectations, and meticulous execution. Skip an important step when…
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How to Market Expertise and Innovation

Your new line of managed service offerings is rock solid. Your sales team can sell salt to the sea. But that is still not enough to increase the revenue, profit and market reach your company…
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Running a Better NOC with Connected PDUs

If it isn’t working, unplug it, wait a few minutes and plug it back in. This set of simple instructions is so common in IT that it has become kind of a joke. Funny though…
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Six Secrets to Better Managed Services Marketing

You can’t sell anything if clients don’t know you exist. That’s why there’s marketing. Many providers in the managed services world, tend to shortchange marketing because they mistakenly believe it’s enough to offer good technology….
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What IT Managers Actually Want From MSPs; It’s Not What You Think

We all want to rank among our customers’ most trusted business partners. To get there, though, MSPs might have to travel a different path than they’ve been taking. The problem is that most MSPs fail…
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How To Evaluate an MSP Vendor in Eight Steps

Clients’ needs are quickly changing. They’re looking to tap into the business enablers, efficiencies and revenue streams fueled by new data analytics, sensor, automation, cloud computing and other solutions. They need their MSP to guide…
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NOC Services: Should You Partner or Build Your Own?

Few MSPs have the resources to run their own NOC (Network Operations Center). But as you take on new clients and dial up your offerings a few notches, you may want to consider delivering the…
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Power and Cooling Managed Services Best Sold as Part of a Package

From a technical standpoint, adding APC by Schneider Electric power and cooling managed services to your offerings is a straightforward process. That’s because we’ve integrated with remote management and monitoring (RMM) and professional services automation…
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5 Reasons to Sell Power and Cooling Managed Services

The MSP’s primary mission is to prevent downtime for the customer. With that in mind, you’ll want to monitor and manage as many of your customers’ systems as possible. APC by Schneider Electric is now…
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Cloud Market Channel Partner Opportunities

Any channel partner who has seen the numbers on the cloud computing market has to be thinking, “How do I get a piece of that?” It’s a good, timely question – and one that I…
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