Rob McKernan

Rob McKernan

Rob McKernan is Senior Vice President, IT Channels. Previously he was President, Americas, where he was responsible for ensuring the North and South America regions remain focused on customers and partners by developing customer oriented processes, driving the delivery of innovative, energy efficient solutions in the data center space, and developing successful relationships as part of Schneider Electric. Since joining the company in 1994, Rob has served in various sales and marketing experience in channel and end user sales. In 2002, he left APC to become Vice President of Sales for Philips Business Solutions. Rob rejoined APC in July of 2006. He has also held the position of Vice President, North American Channels for APC by Schneider Electric, where he was responsible for the development of the channel go-to-market strategy, sales and marketing to APC's 10,000 partners. When Schneider Electric acquired APC in 2007 and formed the IT Business, which includes the APC and MGE critical power and cooling brands Rob entered his current role as Senior Vice President, Americas Region. Rob is located in Philadelphia, Pennsylvania with his wife Shira and their three daughters, Lilia, Marina, and Ruby. Rob holds a bachelor's degree in Systems Engineering from the University of Pennsylvania.

Hybrid IT Creates Channel Opportunities at the Edge

The future of IT is a hybrid of low cost cloud infrastructure and software, running alongside micro data centers at the edge of the network. One of the main reasons customers will need to keep…
Read More

IT Solution Providers Take Note: Gartner Report Outlines Opportunities IoT Creates for Micro Data Centers

The Internet of Things (IoT) is changing the IT landscape for many enterprise companies by driving the need for lots of smaller, local, edge data centers. That’s creating lots of opportunity for IT Solution Providers,…
Read More

4 Approaches for MSPs to Manage Hidden Costs That Erode Profitability

In the traditional IT channel model, business costs are fairly straightforward. Resellers source products from vendors and distributors, mark them up and sell them to end customers. Additional services, such as troubleshooting and maintenance, incur…
Read More

How Edge and Cloud Trends are Driving the Need for Cloud-based DCIM

One of the principal outcomes of the trend towards outsourcing to the cloud is the elevated importance of the applications, data processing and data storage being retained on-premise. However, these services are often located in…
Read More

What Does DMaaS Mean for the Channel?

As you’ve been going about your business working with IT and data center professionals, you might recently have encountered a new technical term to add to your vocabulary: DMaaS. It stands for Data Center Management…
Read More

IoT and Edge Computing Create Channel Partner Opportunities

Internet of Things (IoT) and edge computing opportunities for channel partners are about to explode as growth in these technologies accelerates. IoT spending will reach $1.3 trillion by 2020, and 43 percent of IoT data…
Read More

Managed Power Services Differentiates Vology and Increases Customer Satisfaction

Vology’s management is fond of telling customers: “Say the word, and our IT department becomes your IT department.” That pretty much sums up this MSP’s (Managed Service Provider) approach to delivering IT services. An APC…
Read More

CRN Recognizes 5 APC by Schneider Electric Execs in 2017 “Women of the Channel” List

Each year, CRN’s Women of the Channel list recognizes female executives in the IT channel who show outstanding channel expertise and vision in their roles. I’m proud to announce that five outstanding women from APC…
Read More

APC PowerChute Earns Nutanix Hyperconverged Solution Certification: What it Means for Partners

In my discussions with APC channel partners, a recurring theme is that they welcome anything we can do to make them more productive and more profitable, so they can focus on delivering great solutions to…
Read More

Better Communications Improves Customer Relationship

We’ve heard it said a hundred times: Strong customer relationships are the lynchpin of any successful business. But many IT service providers still fail to provide SMB clients, the bulk of their customer base, with…
Read More