Jason Covitz

Jason Covitz

Jason Covitz is the Director of Marketing Strategy for Schneider Electric’s IT Business, focusing on the Home and Business Networks application areas. He is responsible for the development and maintenance of both key customer personas and the customer journey from acquisition, acceleration, closure and retention. Over his past 13 years with American Power Conversion (APC) and Schneider Electric, Jason has held a variety of roles spanning, customer service, sales and marketing. Prior to his current role, Jason was an Retail Account Manager responsible both the management and expansion of major retail accounts and was the first National Account Manager for the then newly created Audio/Video division, where he focused on the growth of distribution channels and manufacturer's representatives. Jason holds an MA in English from Clark University in Worcester, MA USA .

Success with Edge Computing: MSPs Must Manage Customer Sites

As edge computing sites sprout across the IT landscape to handle IoT (Internet of Things) and AI (artificial intelligence) applications, organizations are facing performance and management challenges. Eventually companies will have hundreds and thousands of…
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Resilience at Edge Computing Sites Is Resilience for the Whole IT Environment

As edge computing deployments get under way, organizations need to make their edge computing sites resilient. As the saying goes, “you’re only as good as your weakest link,” so if edge computing locations are allowed…
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The Personalized Shopping Experience Will Transform Black Friday

Black Friday is upon us as shoppers start flocking to stores to get a head start on their Holiday gift buying. This is the busiest time of year for retailers, and it can make the…
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Edge Computing: Making the Server Room Mission Critical

Spending on Internet of Things (IoT) will reach $1.3 trillion by 2020, and the processing of 43 percent of this data will be at the edge, according to IDC projections. The number of “connected things”…
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10 Essential Steps to Effective Client Onboarding

Proper client onboarding is vital to the success of a managed services engagement. It requires careful planning, in-depth discussions to learn client needs and set proper expectations, and meticulous execution. Skip an important step when…
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How to Market Expertise and Innovation

Your new line of managed service offerings is rock solid. Your sales team can sell salt to the sea. But that is still not enough to increase the revenue, profit and market reach your company…
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Running a Better NOC with Connected PDUs

If it isn’t working, unplug it, wait a few minutes and plug it back in. This set of simple instructions is so common in IT that it has become kind of a joke. Funny though…
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Six Secrets to Better Managed Services Marketing

You can’t sell anything if clients don’t know you exist. That’s why there’s marketing. Many providers in the managed services world, tend to shortchange marketing because they mistakenly believe it’s enough to offer good technology….
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What IT Managers Actually Want From MSPs; It’s Not What You Think

We all want to rank among our customers’ most trusted business partners. To get there, though, MSPs might have to travel a different path than they’ve been taking. The problem is that most MSPs fail…
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How To Evaluate an MSP Vendor in Eight Steps

Clients’ needs are quickly changing. They’re looking to tap into the business enablers, efficiencies and revenue streams fueled by new data analytics, sensor, automation, cloud computing and other solutions. They need their MSP to guide…
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