James has more than 15 years of experience in channel sales and marketing positions. Having worked for SE for over 10 years, he has spent significant time working in the UK IT channel as well as roles in Europe pricing and operations. Most recently James has worked to develop SE’s Edge and IoT focused partners across Europe in the IT and OT space. Passionate about sustainability and enabling customer goals, he is an advocate for deep channel partnerships that utilise emerging technology that solve business challenges in innovative ways.