Steve Santini

Steve Santini is the Channel Director, APC by Schneider Electric™ UK&I. In his role, Steve is responsible for leading the UK&I IT channel group to support partners with industry-leading technical expertise, mission-critical IT and disruptive technologies that enable rapid digital transformation. Steve joined APC™ from StorMagic in 2018 with a background across the sales, business development and marketing domains. He believes in taking a partner-first approach to the channel, offering sales support, training programs and marketing tools that enable them to both identify and capitalize on emerging trends. As channel businesses continue to adapt to an ever-changing and unpredictable market, Steve believes that by taking a value-add approach, and supporting partners with innovative new technologies that disrupt and provide a longer-term return on investment, he will help partners, and their customers find success.

Fundamental principles for channel business success

Throughout 2020 IT channel organisations have experienced huge disruption in their day-to-day business. For many, this has meant they have had to quickly adapt to remote working, meet a shift in demand from their customers,…
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